Facebook & Omniture Join Forces to Provide Automated Media Buying & Optimization

According to eMarketer, Facebook will surpass MySpace in terms of ad revenue this year, with Facebook expected to bring in $605 million in ad revenue compared to $385 million that MySpace is expected to nab.  With such a phenomenal growth in audience and engagement metrics, there is no surprise many online marketers have their eye on Facebook.

Omniture and Facebook announced that they have teamed up to provide online marketers with tools that help them with media buying and optimization on Facebook making Facebook a stronger marketing channel.

The outcome of this partnership, which builds on the Facebook’s wealth of social media data and Omniture’s analytics capabilities, includes an automated media buying process as well as a single dashboard to plan, deliver, measure and optimize advertising campaigns. Utilizing Omniture’s toolset, marketers can compare Facebook Ad campaign metrics alongside their other media channels.

This tool empowers online marketers to better engage customers/prospects on Facebook and promote the most relevant content, marketing messages, products and services.

Omniture clients will also benefit from this new partnership as it helps them generate reports specifically designed to understand the effectiveness of their Ads for Facebook elements such as Facebook Pages and applications.

Filed Under: Social Media MarketingWeb Analytics

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About the Author

Nima Asrar Haghighi is an Internet Marketing consultant with expertise in SEM (PPC Advertising), Organic SEO, RSS, Social Media and Web Analytics (Google Analytics IQ Certified). Nima holds an MBA in marketing, B.Eng. in Electrical Engineering, Project Management Certification, and CIW (Certified Internet Webmaster) in E-commerce. You can reach Nima at +Google Plus or LinkedIn.

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